Wow, when did search engine ranking get so complex?

As some of you know, I've been developing mikeiscool for quite some time now. In addition to all the challenges of good website design, server maintenance, and updating content, I'm now dealing with the issue of Search Engine Ranking/Placement. I hadn't ever heard the acronym SEO prior to this new endeavor. I now know that it stands for Search Engine Optimization. Apparently, the IT industry is doing again what it does best, which is take a small area of the computer world and make it unbelieveably complicated so as to create a whole niche industry sector.

I guess I just find it amusing that IT folks have made entire job descriptions out of essentially: what meta-tags to use, keyword density, referring links, banner ads, etc. Don't get me wrong, I'm not suggesting for a second that getting ranked in a search engine is easy, in fact, I'm having a hell of a time. I just think it's kind of funny that it's being touted as SEO (which sounds so close to CEO, I can almost smell the starched shirt) and being made out to be this new cutting edge, frontier like facet of the IT/Web industry.

I'm still hoping by having some dynamic content (i.e. this blog ) will help my appearances on search engines. So far, it's helped a little. I get a few more hits from so called "Blog Search" sites that report the name of my blog. I'm still learning this stuff you know, so I'm not sure if there's a buzz-word for them yet (you know, like "blorch" or something). I'm getting a few hits if you search for "mikeiscool" but that doesn't exactly help me rech people who are looking for "composer", "songwriter", "soundscape artist", etc etc.

I'll keep trying. Anyway, back to the grind.